Automating SEO with OpenClaw

Set up an SEO workspace for me. Create these folders in your workspace:

- seo/keywords (for keyword research and clusters)
- seo/content (for blog post drafts and content briefs)
- seo/audits (for site audit reports)
- seo/backlinks (for backlink opportunities and outreach)
- seo/reports (for weekly/monthly SEO reports)

Then add these rules to your SOUL.md under a new "## SEO Rules" section:
- When writing content, always include proper H1/H2/H3 hierarchy
- Never keyword stuff. Write for humans first, search engines second
- Always include meta descriptions under 155 characters
- Every blog post needs internal links to at least 2 other pages on the site
- Track all SEO work in seo/reports with dates
- When I say "write a post about X", research the keyword first, then write

Confirm when done and show me the folder structure.

Run a complete SEO audit on my site: [YOUR-SITE.com]

Check everything:

**Technical SEO:**
1. Does the site have a sitemap.xml? Fetch it and check if all important pages are included
2. Does robots.txt exist? Is it blocking anything it shouldn't?
3. Are there any broken links (404s)?
4. Do all pages have canonical URLs?
5. Is the site using HTTPS everywhere?
6. Check page load indicators — are images optimized? Any huge JavaScript bundles?

**On-Page SEO:**
7. Does every page have a unique title tag? Are they under 60 characters?
8. Does every page have a meta description? Under 155 characters?
9. Is there exactly one H1 per page?
10. Do images have alt tags?
11. Are URLs clean and descriptive (not /page?id=123)?

**Content:**
12. How many indexable pages does the site have?
13. Are there any thin pages (very little content)?
14. Is there duplicate content across pages?

**Structured Data:**
15. Does the site have schema markup (JSON-LD)?
16. Is there Organization, Person, or WebSite schema?

Give me a score out of 100 and a prioritized list of fixes — most impactful first.
Save the full report to seo/audits/audit-[today's date].md

Do keyword research for my site [YOUR-SITE.com] in the [YOUR NICHE] space.

1. **Competitor Analysis**: Search the web for my top 5 competitors. What topics are they ranking for that I'm not covering?

2. **Keyword Clusters**: Group keywords into clusters by topic. For each cluster, give me:
   - Primary keyword (what we're targeting)
   - Secondary keywords (related terms to include naturally)
   - Search intent (informational, commercial, transactional)
   - Estimated difficulty (low/medium/high based on what's currently ranking)
   - Content type that would rank (blog post, guide, tool, comparison)

3. **Quick Wins**: Find keywords where:
   - The top results are forums, Reddit, or thin content (easy to outrank)
   - Long-tail variations with clear purchase intent
   - Questions people are asking (for FAQ content)

4. **Content Gap Analysis**: What topics do ALL my competitors cover that I have zero content for?

Output as a structured table. Save to seo/keywords/research-[today's date].md
Prioritize by: easy wins first, then high-value commercial keywords.

Write an SEO-optimized blog post targeting the keyword: "[YOUR KEYWORD]"

Before writing, do this research:
1. Search the web for the top 5 results currently ranking for this keyword
2. Analyze what they cover, what they miss, and how we can be better
3. Find 3-5 related keywords to include naturally

Now write the post following these rules:

**Structure:**
- H1: Compelling title with the primary keyword (under 60 chars)
- Meta description: Under 155 chars, includes keyword, has a clear value prop
- Introduction: Hook the reader in 2-3 sentences. No generic "In today's world..." openers
- H2 sections: Break content into scannable sections with clear headings
- H3 subsections where needed for depth
- Conclusion: Actionable takeaway, not a summary

**Content Rules:**
- Write like you're explaining to a smart friend, not a corporate audience
- Include specific numbers, examples, and real-world applications
- No filler sentences. Every paragraph earns its place
- Minimum 1,500 words (but don't pad — if it's done at 1,200, that's fine)
- Include at least 2 internal links to other pages on my site
- Suggest where to add images (describe what they should show)

**SEO:**
- Primary keyword in the first 100 words
- Use related keywords naturally throughout
- Include an FAQ section with 3-5 questions (targets featured snippets)
- Add schema markup suggestion (FAQPage or HowTo if applicable)

**Output:**
- The complete blog post in markdown
- Suggested meta description
- Suggested URL slug
- List of internal pages to link to
- Save to seo/content/[keyword-slug].md

Fix the technical SEO issues on my site. The codebase is at [/path/to/your/site].

Do these in order:

1. **Sitemap**: Generate or update sitemap.xml
   - Include all public pages
   - Set correct lastmod dates
   - Add to robots.txt: Sitemap: https://[YOUR-SITE.com]/sitemap.xml

2. **Robots.txt**: Create or update
   - Allow all important pages
   - Block /api/, /admin/, any non-public routes
   - Add sitemap reference

3. **Meta Tags**: For every page missing them:
   - Add unique title tags (under 60 chars, include primary keyword)
   - Add meta descriptions (under 155 chars, compelling, include keyword)
   - Add canonical URLs

4. **Structured Data**: Add JSON-LD schema markup
   - Organization schema on homepage
   - Article/BlogPosting schema on blog posts
   - BreadcrumbList on all pages
   - FAQ schema on any page with Q&A content

5. **Image Optimization**: Check all images
   - Add missing alt tags (descriptive, include keywords where natural)
   - Flag any images over 500KB that should be compressed

After each fix, verify the build still passes.
Commit each category separately with clear commit messages.
Do NOT push if the build fails.

Analyze my site's internal linking structure. The codebase is at [/path/to/your/site].

1. **Map all pages**: List every public page with its URL, title, and main topic

2. **Find linking opportunities**: For each page, suggest 2-5 internal links:
   - Which other pages on my site should this page link to?
   - What anchor text should I use? (descriptive, not "click here")
   - Where in the content should the link go?

3. **Identify orphan pages**: Pages with zero internal links pointing to them (Google can't find these easily)

4. **Hub & spoke model**: Identify my main topic clusters and suggest a hub page for each that links to all related content

5. **Priority fixes**: Which pages need links most urgently?
   - Pages with high-value keywords but no internal links
   - New content that hasn't been linked from anywhere
   - Money pages (services, pricing) that should get more link juice

Output as a table:
| From Page | To Page | Anchor Text | Priority |

Save to seo/backlinks/internal-linking-plan.md

Find backlink opportunities for my site [YOUR-SITE.com] in the [YOUR NICHE] space.

Search the web for each of these:

1. **Resource Pages**: Search for "[your niche] + resources" or "[your niche] + useful links"
   - Find pages that list tools/resources in your space
   - These are easy — just ask to be added

2. **Guest Post Opportunities**: Search for "[your niche] + write for us" or "[your niche] + guest post"
   - Find blogs accepting guest posts
   - Note their requirements and audience size

3. **Broken Link Building**: Search for competitors and find any 404 links on sites linking to them
   - We can offer our content as a replacement

4. **Directory Listings**: Find relevant directories and industry listings
   - Business directories, tool directories, startup directories

5. **HARO/Quote Opportunities**: Find journalists and bloggers writing about your niche
   - Being quoted as an expert = free backlink

For each opportunity, give me:
| Site | URL | Type | Estimated Authority | Contact/Email | Pitch Angle |

Draft 3 outreach email templates:
- One for resource page inclusion
- One for guest posting
- One for broken link replacement

Keep them short, personal, not spammy. Save to seo/backlinks/opportunities-[date].md

Set up a daily cron job that runs every morning at 8am. It should:

1. Check if my sitemap.xml is accessible and valid
2. Search Google for my top 5 target keywords and note where my site appears
3. Check for any new 404 errors on my site
4. Check if Google has indexed any new pages (search: site:YOUR-SITE.com)
5. Look for any new backlinks or mentions of my site
6. Check if any competitors published new content targeting my keywords

Only message me if:
- A ranking dropped significantly (fell off page 1)
- New 404 errors appeared
- A competitor published something targeting my main keyword
- Something looks wrong with the sitemap or robots.txt

If everything looks fine, save a brief log to seo/reports/daily/[date].md but don't message me.

Create a content calendar for the next 30 days for [YOUR-SITE.com].

Base it on:
1. The keyword research in seo/keywords/ (if it exists, read it first)
2. If no keyword research exists yet, do quick research first

For each piece of content, include:
| Date | Topic | Target Keyword | Content Type | Word Count | Priority | Status |

**Rules:**
- 2-3 posts per week (realistic, sustainable pace)
- Mix content types: how-to guides, listicles, comparisons, case studies
- Prioritize: easy-win keywords first, then high-value commercial keywords
- Include 1 "pillar" post per month (2,000+ words, comprehensive guide)
- Include 1 "response" post (responding to trending topic or competitor content)
- Leave weekends empty

**For each post, also generate a brief (2-3 sentences):**
- What angle makes this different from existing content?
- What unique insight or data can we add?
- Which internal pages should it link to?

Save to seo/content/calendar-[month]-[year].md

Set up a weekly cron job that runs every Monday at 9am. Generate a full SEO report:

**Rankings:**
- Search Google for my top 10 target keywords
- Note position for each (or "not found" if not on page 1-3)
- Compare to last week's report if available
- Flag any significant changes (up or down 5+ positions)

**Content:**
- How many new pages were published this week?
- Which posts from the content calendar are done vs pending?
- Any content that needs updating (older than 3 months)?

**Technical:**
- Current number of indexed pages (site:YOUR-SITE.com)
- Any new 404 errors this week?
- Sitemap status

**Backlinks:**
- Any new backlink opportunities found?
- Outreach sent vs responses received
- New backlinks acquired

**Action Items for Next Week:**
- Top 3 priorities based on the data
- Quick wins available right now
- Content to publish next

Save to seo/reports/weekly/week-[date].md and message me the summary.